Monday, August 14, 2006

Reactrix - Floor Projection

Reactrix is a floor projection system. Projectors send a video down to the floor. Cameras tape what is happening over the floor. The result is that you can interact with the video that is displayed on the floor!

In these videos, people kick around batteries, step on fish, play pinball, make popcorn, push racecars, make water ripple, change shapes, play soccer, and flip tiles.

The point of these is to put advertisers logos on these and place them in stores, malls, and populated areas. People play the games for free and think about the advertiser's products as they interact with the floor. Click the names under the "Sample Portfolio" header:

Enjoy the videos!

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