These are Monster Media floor projection games. They are very similar to the Reactrix demos: The projector/camera system is overhead and allows people to "kick stuff" on the floor.
These videos feature bouncing balls, a color effect, flipping tiles, a growing effect, a wiping effect, a particle effect, a wiping effect, and a "rubbing to race" game.
http://www.monstermedia.net/site/creative_demos.htm
Enjoy the videos!
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