Friday, November 07, 2008

Microsoft Surface - A few apps developed for MSNBC

We had a blast creating the applications MSNBC is using on the Surface, and it’s been pretty exciting to see them in play. Each one is unique with a different theme and function—we’ve provided a little more info below on the ones you saw today. Check back for more details as MSNBC uses the other applications to delve deeper into the upcoming election.

The Electoral Map
The Electoral Map provides an interactive tabulation of the electoral vote, by State. While on-air, Chuck Todd can indicate a state as likely or leaning toward a candidate, or as a toss-up. By quickly changing the State’s status with just a touch, Mr. Todd can demonstrate how different scenarios affect the total electoral vote. In addition to voting predictions, the map interacts with musters and displays factoids about each state. Like all the applications, the map can accept hand-drawn annotations.

The Battleground States
As the whole country learned in the 2000 Presidential Election, one swing state, also known as a battleground state, can have a deciding effect on the next American president. Vectorform created the Battleground State Application to help MSNBC and Chuck Todd demonstrate the importance of a battleground state’s vote.

Check out our pictures from our day on the set, and we will be posting more information in the coming days and weeks, so stay tuned for more!

Florin with the electoral map

Chuck Todd preparing the bobbleheads:

Group Shot!


When money attacks... TV stations!

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