Saturday, November 08, 2008

Microsoft Surface - BMW Application

You might be asking yourself, what is a muster, anyway? A “muster” is a term that was coined by our office in Berlin, and refers to any real-world object that provides a way to interact with a Microsoft Surface. Initially, we created musters using 1.5×1.5 wooden blocks, with an image on one side and black foam on the other. The muster would then be “tagged” with a sticker allowing the Microsoft Surface to associate the object with information, and display the related information.

Official musters made their grand debut when they were introduced on the BMW project. Each muster- approximately 20 in number – was created using images from BMW catalogs using authentic paint chips and actual materials from the car. The musters represented interior and exterior color and texture options, wheels, trim, and accessories as an interactive tool for viewing and selecting particular car choices. Our musters were designed with the customer in mind, to provide an interactive selection process through the use of real-world objects.


When money attacks... BMW

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